The Florence Gown — a fairytale wedding dress unlike anything else

Romantic, whimsical and unlike anything you have seen before, The Florence Gown is designed for the bride who wants to make a truly unforgettable statement. With its breathtaking hand-appliquéd floral detailing and soft ivory blush tones, this gown looks as though it has stepped straight out of a fairytale.

A woman in a wedding dress standing in front of a fireplace with a mirror and ornate wallpaper.

Gown features

  • Soft ivory blush colour, a warmer and more romantic alternative to traditional ivory

  • Hand-appliquéd 3D floral embroidery in blush, lavender, baby blue and ivory

  • Flattering illusion plunge neckline

  • Romantic illusion off-the-shoulder sleeves

  • Sparkling glitter tulle A-line skirt

  • Lace-up corset back for a beautifully adjustable fit

  • Statement floral train for a breathtaking finish

What brides ask about The Florence

What kind of wedding venue suits The Florence Gown? This dress was made for gardens, country estates, castle ceremonies and outdoor celebrations. It also photographs extraordinarily well in woodland settings and at heritage venues across Berkshire. If your wedding has any element of the romantic or the natural, The Florence belongs there.

Is the colour closer to white, ivory or blush? The Florence is finished in a soft ivory blush, warmer than traditional ivory and softer than blush pink. It photographs as a warm, romantic off-white with subtle rosy undertones. Your stylist can show you the fabric in person at your appointment.

Does the lace-up corset back allow for size adjustment? Yes, and this is one of the practical beauties of a corset back. It can be tightened or loosened to accommodate minor changes in your measurements between ordering and your wedding day, giving you more flexibility than a fixed zip closure.

How heavy is the glitter tulle skirt to wear? Much lighter than it looks. The tulle layers are airy and move beautifully as you walk, and brides consistently tell us The Florence is far more comfortable than they expected.

Try The Florence at Dream Dresses Reading

If you are dreaming of a wedding dress that is romantic, feminine and completely unforgettable, The Florence Gown is the one. Every detail has been thoughtfully designed to make you feel like you are walking through an enchanted garden, while the flattering silhouette ensures you will feel as incredible as you look. Perfect for garden weddings, country estates, castles and outdoor ceremonies, this gown is guaranteed to leave your guests speechless and create photographs you will treasure forever.

Available to try on at Dream Dresses Bridal, Reading. Book your private bridal appointment today and fall in love with a gown that is as unique as your love story.

The fitted illusion bodice features a flattering plunge neckline, beautifully decorated with delicate 3D flowers in soft shades of blush pink, lavender, baby blue and ivory. The floral embroidery continues effortlessly onto the full glitter tulle skirt, creating a magical garden-inspired design from bodice to train. Soft illusion off-the-shoulder sleeves add a touch of romance, while the full A-line silhouette creates a universally flattering shape.

Turn around and you will discover an equally stunning floral back with a lace-up corset, allowing you to achieve the perfect fit while adding an elegant finishing touch. The subtle shimmer running throughout the skirt catches the light beautifully, making every step sparkle without overpowering the delicate floral details. Finished in a soft ivory blush colour, this gown offers a warmer, more romantic alternative to traditional ivory.


H2: Is The Florence the dress you have been imagining?

If you have spent any time searching for a floral wedding dress and felt like nothing you found quite captured what you had in mind, The Florence was made for you. It is the dress for the bride who has always imagined something romantic and deeply feminine, something with colour and dimension and detail, something that feels entirely personal rather than simply bridal.

Every element of The Florence has been designed to make you feel like you are walking through an enchanted garden, while the flattering A-line silhouette ensures you will feel as incredible as you look.